Here is an interesting essay in the Wall Street Journal by Jonathan Lehrer on willpower and it's limitations, "Blame it on the Brain". Among other things, he suggests that the best way to strengthen willpower is through self-awareness, i.e., through understanding what is creating the "flaw" in the willpower.
http://online.wsj.com/article/SB10001424052748703478704574612052322122442.html
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